The Best Free Email Marketing Software
The Best Email Marketing Software, That's Actually Free
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Some say that Email Marketing is dead. Others look at these numbers and say “Maybe not”!
- 61% of consumers prefer to be contacted by brands through email
- 99% of email users check their email every day, some as much as 20 times a day!
- 60% of shoppers return to complete their purchase after receiving a personalized abandoned cart email
- 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience
- Globally, 30% of marketers say email marketing have the highest ROI
- 18% of companies achieve email marketing ROI greater than $70 per $1 invested or 6900%
- Email is 40x more effective to acquire customers than Facebook and Twitter combined.
Even Entrepreneurs like Marie Forleo, Cassie & Shay, and Jenna Kutcher swear by this marketing strategy for lead generation and conversions for their Online Businesses.
How did we choose?
Instead of overwhelming you with a bunch of options we decided to test several tools and only review the ones we thought were the absolutely best.
So, how did we choose the free email marketing software:
- Non of the providers will ask you for credit card info
- All the providers have the Free Plan available forever
- All the providers have generous features in their Free Plans
- All the providers have fairly priced plans for when your business grows
Now let’s see how you can start collecting leads with an Email Marketing Strategy for FREE.
Contacts
Unlimited
2,500
Unlimited
500
Unlimited
1,000
Daily
300
–
–
500
200
–
Monthly
9,000
15,000
200
2,500
6,000
12,000
$
$
$
$$$$
$$$
$$
$$
Like with anything else, don’t overthink email marketing.
Nothing is ever perfect in the beginning, or ever, so you might as well just start!
Brevo is Our #1 Favorite!
Brevo (formerly Sendinblue) is the absolute favorite Email Marketing Software that we have come across. It’s a really user friendly email marketing platform and has the most generous FREE plan available.
It’s just awesome.
Once your business grows beyond the free plan the paid plans are very reasonably priced.
It’ also a great option for us WordPress users because of its Brevo plugin. We are also not hating the analytics that are better than many of the other free email marketing services.
What’s inluded:
- Unlimited Contacts
- 300 emails/day (9000 in 30days)
- +40 Customizable Email Templates
- Responsive Design
- Drag & Drop Editor
- Transactional Emails
- Customizable Signup Forms
- Advanced Segmentation
- Automation (Limited to 2000 contacts)
- Whatsapp & SMS Marketing (added fees)
- Email & SMS Personalization
- Pay as You Go Plan for Growing Business
What’s not inluded:
- Reporting
- A/B Testing
- Landing Page Builder
- Send Time Optimization
Sender is the small email marketing tool that will pleasantly surprise you.
Sender offers a free plan that includes the ability to send up to 15,000 emails per month to a max of 2500 contacts and access to plenty of features to get you started as you grow your business.
It also includes features that most Email Marketing Softwares only include in the paid versions such as A/B Testing and Pop-ups.
Overall, we liked Sender for Email Marketing because the free plan offers large amount of emails and contacts before you need to start paying and the automation for Email Sequences is really good.
The biggest downside we found was the lack of Integrations, so just make sure you can work with the ones available.
What’s inluded:
- 2500 Contacts
- 15000 emails/month
- Automated Email Sequences
- A/B Testing
- 5 Integrations
- Email Scheduling
- Analytics & Reports
- Personalization
- Email Templates
- Segmentation
- Forms & Pop-ups
- 24/7 Chat Support
- Pay As You Go Email Credits
What’s not inluded:
- Whatsapp & SMS Marketing
- Landing Pages
- Send Time Optimization
Why we thought about not including Hubspot in the mix, is the monthly email sending limit and the steep pricing once your business grows and you want advanced features including A/B Testing.
Why we did include it however is because of what the entire Free Hubspot Experience offers. That includes Free Marketing tools, Free Sales tools, Free Service tools, Free CMS tools and Free Operations tools. We’d say that also explains the pricing since you are paying for so much more than just Email Marketing.
Plus, it’s all powered by a single CRM database, so everyone in your organization — Marketing, Sales, Service, and Operations — is working off the same system of record. Now, if you are a single person operation that just makes it easier for you to manage everything from one place.
What’s inluded:
- Unlimited Contacts
- 2000 emails/month
- 1 automated Email per Form
- 5 Email Templates
- 5 List Segmentation
- Drag & Drop Editor
- Email Scheduling
- Responsive Design
- Landing Page & Form Builder
- Access to all Free Hubspot Tools
What’s not inluded:
- A/B Testing
- Customer Support
- Automated Email Sequences
- Whatsapp & SMS Marketing
- Send Time Optimization
With the free plan, you can send up to 2500 emails per month to a maximum of 500 subscribers. The Free plan includes tons of basic features such as customizable templates, a drag-and-drop email builder, and basic reporting and analytics. You can also segment your audience and personalize your emails for different groups of subscribers. Mailchimp is also very helpful as the free plan includes signup forms and landing pages to help you grow your email list.
Overall, the Mailchimp Free Plan is a great way to get started with email marketing if you are okay with the 500 contact limit.
What’s inluded:
- Up to 500 contacts
- 2500 emails/month (500 daily limit)
- Email Templates
- 300+ Integrations
- Basic Reporting & Analytics
- Forms & Landing Pages
- Customer Support first 30days
- Segmentation
- Personalization
What’s not inluded:
- A/B Testing
- Email Scheduling
- Automated Email Sequences
- Whatsapp & SMS Marketing
- Send Time Optimization
Mailjet is another great email marketing platform that offers a free plan for small business and individuals to get started with email campaigns.
The free plan includes the ability to send up to 6,000 emails per month and access to the drag&drop email builder.
It also includes basic analytics such as open, click-through, and non-delivery reports. However, the free plan does not include access to advanced features such as A/B testing, automation, and SMS marketing.
Overall, we really loved Mailjet for Email Marketing because the free plan offers Unlimited Contacts making it such a good option for small businesses or individuals who are just starting to use email marketing. Mailjet also has the convenience of a WordPress Plugin.
What’s inluded:
- Unlimited Contacts
- 6000 emails/month (200 daily limit)
- Email Templates
- Basic Reporting & Analytics
- Personalization
- +80 Integrations
- Customer support first 30days
- Whatsapp & SMS Marketing (added fees)
- Paid Plans are Pay as you Grow
What’s not inluded:
- A/B Testing
- Email Scheduling
- Automated Email Sequences
- Segmentation
- Send Time Optimization
Mailerlite offers a free plan for small business and individuals to get started with email campaigns.
The free plan includes the ability to send up to 12,000 emails per month and access to plenty of features to get you started as you grow your business.
It also includes features that most Email Marketing Softwares only include in the paid versions such as A/B split testing and Pop-ups.
Overall, we liked Mailerlite for Email Marketing because the free plan offers extensive options and automation for Email Sequences and we did like the E-comm sales tracking in the free plan.
The biggest downside we found was the 1000 contacts limit, and the lack of Personalization and Email Templates.
What’s inluded:
- 1000 Contacts
- 12000 emails/month
- Automated Email Sequences
- Reporting + E-commerce sales tracking
- Ecomm Integrations Only
- Segmentation
- Forms & Landing Pages
- Pop-ups
- Monday - Friday Email support
What’s not inluded:
- Email Templates
- Email Scheduling
- Personalization
- Whatsapp & SMS Marketing
- Send Time Optimization
Although there are plenty of Email Marketing tools out there like ConvertKit, GetResponse, AWeber, Benchmark, Omnisend and SendPulse we felt they did not align with our objectives for this particular article.
We wanted to bring you affordable option that are good to start and grow your company with. That’s why we selected Brevo, Sender, Mailchimp, Mailerlite and Mailjet.
In the end we did include Hubspot due to the convenience of having all the tools in one platform but we recommend that for faster growing companies.
Now we want to hear from you.
Did we miss anything?
Tell us what Email Marketing Tool you use or have used to grow your busienss in the comments 
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